La Pubblicita Uccide La Tua Impresa Guida Alla Pubblicita Persuasiva Book PDF, EPUB Download & Read Online Free

La Pubblicita' Uccide la Tua Impresa
Author: Giacomo Turbati
Publisher: Createspace Independent Publishing Platform
ISBN: 1544185294
Pages: 204
Year: 2017-02-27
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La Pubblicit� uccide la tua Impresa, ti svela quali sono i 3 devastanti errori "invisibili" che, se non li conosci, rischiano di far fallire la tua Impresa. L'Autore, Giacomo Turbati, per� non si � fermato ad una semplice, per quanto approfondita, analisi dei motivi per i quali le Piccole e Medie Imprese italiane sono in crisi ma � andato ben oltre e, grazie alla sua ventennale esperienza nel campo della Pubblicit� e del Marketing per le PMI, � riuscito a spiegare, in questo libro, in modo assolutamente chiaro ed esaustivo, quali sono gli 8 passaggi fondamentali che servono per realizzare la Pubblicit� persuasiva, la sola in grado di aiutarti ad aumentare clienti e vendite e la sola in grado di farti uscire dalla crisi.
Author: Don DeLillo
Publisher: Simon and Schuster
ISBN: 1416595856
Pages: 832
Year: 2007-11-01
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A finalist for the National Book Award, Don DeLillo’s most powerful and riveting novel—“a great American novel, a masterpiece, a thrilling page-turner” (San Francisco Chronicle)—Underworld is about the second half of the twentieth century in America and about two people, an artist and an executive, whose lives intertwine in New York in the fifties and again in the nineties. With cameo appearances by Lenny Bruce, J. Edgar Hoover, Bobby Thompson, Frank Sinatra, Jackie Gleason and Toots Shor, “this is DeLillo’s most affecting novel…a dazzling, phosphorescent work of art” (Michiko Kakutani, The New York Times).
Reefer Madness
Author: Larry "Ratso" Sloman
Publisher: St. Martin's Griffin
ISBN: 1466819413
Pages: 472
Year: 1998-11-15
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Reefer Madness, a classic in the annals of hemp literature, is the popular social history of marijuana use in America. Beginning with the hemp farming of George Washington, author Larry "Ratso" Sloman traces the fascinating story of our nation's love-hate relationship with the resilient weed we know as marijuana. Herein we find antiheroes such as Allen Ginsberg, Robert Mitchum (the first Hollywood actor busted for pot), Louis Armstrong (who smoked pot every day), the Beatles, and more rapscallions standing up for, supporting, smoking, and politicizing the bounties of marijuana. With a new afterword by Michael Simmons, who has written for Rolling Stone, LA Weekly, and High Times, on the progress of the hemp movement and the importance of medical marijuana, Reefer Madness is a classic that goes on.
Postmodern Legal Movements
Author: Gary Minda
Publisher: NYU Press
ISBN: 0814761011
Pages: 362
Year: 1996-05-01
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What do Catharine MacKinnon, the legacy of Brown v. Board of Education, and Lani Guinier have in common? All have, in recent years, become flashpoints for different approaches to legal reform. In the last quarter century, the study and practice of law have been profoundly influenced by a number of powerful new movements; academics and activists alike are rethinking the interaction between law and society, focusing more on the tangible effects of law on human lives than on its procedural elements. In this wide-ranging and comprehensive volume, Gary Minda surveys the current state of legal scholarship and activism, providing an indispensable guide to the evolution of law in America.
The Net Delusion
Author: Evgeny Morozov
Publisher: PublicAffairs
ISBN: 1610391632
Pages: 448
Year: 2012-02-28
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Updated with a new Afterword “The revolution will be Twittered!” declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in The Net Delusion, the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder—not easier—to promote democracy. Marshalling a compelling set of case studies, The Net Delusion shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of “Internet freedom” are misguided and, on occasion, harmful.
Archetypal psychology
Author: James Hillman
Pages: 88
Year: 1981
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Traces the intellectual ancestry of archetypal psychology, assembles its literature, and clarifies the root metaphors governing its practice. Includes a bibliography of relevant publications, as well as a complete checklist of all of James Hillman's writings to 1992.
White Noise
Author: Don DeLillo
Publisher: Penguin
ISBN: 0140283307
Pages: 310
Year: 1999
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Jack Gladney, a professor of Nazi history at a Middle American liberal arts school, and his family try to handle normal family life as a black cloud of lethal gaseous fumes threatens their town. Reprint.
Semiotics of Animals in Culture
Author: Gianfranco Marrone, Dario Mangano
Publisher: Springer
ISBN: 3319729926
Pages: 221
Year: 2018-02-28
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To place animals within the realm of nature, means inserting them among the articulations of culture and the social. Semiotics has never avoided this chiasmus, choosing to deal from the outset with the problem of the languages of animals following the old admonition of Montaigne: it is not that animals do not talk, it is us who do not understand them. Recent research in the field of the anthropology of nature and sociology of sciences and techniques allow to think about the Zoosemiotic issue in a different way. Instead of transplanting the language structures – gestures, LIS, etc. – for a semiotic study of the forms of the human and social meaning, it seems more apt to look at their discourse, and as such, the actual interactions, communicative and scientific as well as practical and functional, between humans and non-humans. This book aims to investigate precisely this hypothesis, known here as Zoosemiotics 2.0, working on several fronts and levels: · Anthropology · Languages of the image and visual representations, from art history to cinema · Old and new media. From literature to comics, from cartoons to TV documentaries but also advertising, music, Web and social networks. All those cultural products that talk about the role of human and non-human in society implicitly proposing (and in some way imposing) a form of articulation of such a relationship. · Food and feeding rites · Animalist, vegetarian and vegan movements · Philosophy: metaphysics, ethics, aesthetics
Nioque of the Early-Spring
Author: Francis Ponge
ISBN: 099882903X
Pages: 80
Year: 2018-05
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Poetry. Translated from the French by Jonathan Larson. On the 50th anniversary of its publication,The Song Cave is honored to publish the first English translation of Francis Ponge's NIOQUE OF THE EARLY-SPRING. Ostensibly a book written to honor the season itself and the cycle of time, upon its first publication in Paris, May 1968, these notes took on a greater metaphorical meaning within this context, addressing the need for new beginnings and revolution. "April is not always the cruelest month. In these stray notations dated early April 1950, Ponge provides a latter-day version of Stravinsky's 'Sacre du printemps' or of William Carlos Williams' 'Spring and All'--a vernal enactment of all the resurrectional energies of a springtime-to-come, as witnessed firsthand at the farmhouse of 'La Fleurie' in southern France. When subsequently published in Tel Que in May 1968, eighteen years later, Ponge's rural, pastoral text now acquired a specific urban history and Utopianism, its Lucretian 'Nioque,' or gnosis, now speaking to the gnomic revolutionary slogans of the Left Bank barricades: 'Be realistic, demand the impossible,' 'Beneath the cobblestones, the beach.' Jonathan Larson's careful engagement with Ponge manages to seize what is most prosaic about his poetry--its fierce communism of the ordinary, its insistence that taking the part of things means taking words at their most etymological everydayness."--Richard Sieburth "This startlingly fresh and necessary document of the 1950s by Francis Ponge comes to us via the all too rare feat of true poetic reenactment. Understanding that each poet creates language anew, Jonathan Larson has found a poetics suitable for the occasion of Ponge's own poetic logic In this rendering, Larson's absolute care and attention to syllabic weight and measure, to the syntax and length of each line as it unwinds, allows us--as readers--to come into the drama of a text newly made, in other words, to discover a new poem in its very making. Yet, none of this comes at the cost of accuracy or through the subjugation of the original at the hands of one wielding the imperial language This is no mean feat in this day and age and, by way of Larson's exquisite ear, we are again given the poignancy and urgency of Ponge's own moment."--Ammiel Alcalay
Twisted Wisdom
Author: Wolfgang Mieder, Anna Tóthné Litovkina
ISBN: 1875943439
Pages: 260
Year: 2002
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This book of parodied proverbs represents the first collection of such twisted or anti-proverbs in the English language. It contains over 3,000 texts based on 320 traditional Anglo-American proverbs. The twisted proverbs were located in dozens of books and articles on puns, one-liners, toasts, quotations, aphorisms, and graffiti. Many examples are also based on advertisements, caricatures, cartoons, comic strips, and headlines from magazines and newspapers. About 75 illustrations from the mass media are also included. While many of these humorous texts are based on mere puns and wordplay, there are also numerous satirical anti-proverbs that contain revealing social comments: Eat, drink and be merry for tomorrow they may recall your credit card. Marry in haste, and pay alimony at leisure. Taste makes waist. A split personality is the only case where two can live as cheaply as one. All work and no play makes you a valued employee. Where there's a will there's a loophole. The lawyer agrees with the doctor that the best things in life are fees. A condom is the mother of all prevention. Do unto others before they do unto you. Take care of your character and your reputation will take care of itself. If at first you don't succeed, you are fired.
Riding the Bullet
Author: Stephen King
Publisher: Simon and Schuster
ISBN: 0743204670
Pages: 66
Year: 2000-03-14
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From international bestseller Stephen King the first ebook ever published—a novella about a young man who hitches a ride with a driver from the other side. Riding the Bullet is “a ghost story in the grand manner” from the bestselling author of Bag of Bones, The Girl Who Loved Tom Gordon, and The Green Mile—a short story about a young man who hitches a ride with a driver from the other side.
A Sideways Look at Time
Author: Jay Griffiths
Publisher: Penguin
ISBN: 1585423068
Pages: 403
Year: 2004
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The author takes a fresh look at time, unraveling its many mysteries and looking back at cycles of time that are lost to modern humans. Reprint. 12,500 first printing.
Thinking About Social Problems
Author: Donileen Loseke
Publisher: Routledge
ISBN: 1351472097
Pages: 224
Year: 2017-07-05
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The new second edition of this distinctive and widely adopted textbook brings into the classroom an overview of how images of social problems can shape not only public policy and social services, but also the ways in which we make sense of ourselves and others. It introduces two primary changes. First, some attention is devoted to the "new social movements" that emphasize social change through identity transformation rather than through structural change. Second, the text now also looks more closely at the importance of emotions in constructing public consciousness of social problems.When the first edition was published, Teaching Sociology noted, "Loseke does a superb job explaining the relationship between sociology and social problems in a text that is very well research and engaging, yet with tremendous attention to detail and accuracy... [W]ould provide a solid base for any social problems class." Contemporary Sociology wrote that the book is "engagingly well written in a personal, unpretentious style, and well informed by the author's knowledge of the professional literature."
Old Proverbs Never Die, They Just Diversify
Author: Csaba Földes
Publisher: University of Vermont Press
Pages: 396
Year: 2006
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National Television Violence Study
Author: National Television Violence Study,
Publisher: SAGE Publications, Incorporated
ISBN: 0761916539
Pages: 384
Year: 1998-04-03
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This third annual report presents comparative year-to-year data on the nature of violence on television across programme genres and channel types in the United States. It contains an analysis of how the new television rating system was initially implemented and tracks trends over three years in the use of programme advisories and content codes. It also evaluates public service announcements designed to prevent handgun violence among adolescents. Finally, it provides new analyses of `high risk' presentations of violence most likely to adversely affect younger audiences.